Platforms used by IRC

Over the last year and a half IRC has been going through an intensive process of brand and identity renewal.

Why? Basically because we’ve changed substantially in the last few years and our identity needs to reflect that change. Since 2007 we’ve been strengthening our belief – through large-scale research and evidence gathering – that the only solution to the crisis in water and sanitation for over two billion people is the development of sustainable services. In partnership with many WASH sector players and with major investors we’ve been mapping the complex processes and approaches required to do this. To walk the talk, we’ve opened country offices in Ghana, Burkina Faso and Uganda, and become part of long-term sector change processes in those countries with a growing network of partners. Continue reading Dr. Patrick Moriarty, CEO IRC welcomes you to IRC’s new site….

Crucial to the WASH information Consortium group is knowing what links and synergies can be found  through the different platforms that Consortium organisations are involved in.

This post provides an overview of IRC’s digital platforms as updated in April 2014.

Main IRC website

IRC blogs:

IRC Facebook pages:

IRC Twitter:

In addition, IRC uses the following other social media channels: Slide ShareYouTube and Linkedin.


Lessons learnt from the implementation of ICT applications to support the water sector

The paper looks at specific case studies in attempt to broaden understanding of how ICT can be used to strengthen monitoring, to discuss the different drivers that shape stakeholders’ adoption of better monitoring. It goes on to suggest how to go about designing new systems in order to have maximum impact and shares lessons from South Africa, Tanzania and Mozambique.

The final recommendations focus on issues such as: user-centric design; change management; how to assess and harness incentive structures and ways to sustain progress over the long-term.

Source: SeeSaw newsletter, 12.5.2014

Click to download the paper:

Content Curation Metrics that Matter

Most content marketers rely on analytics such as page traffic, visitors, and shares – the same metrics they’d use for any other online marketing campaign. Content curation is a little different. It influences third-party content from other sources.

In these two key places (websites and newsletters)  you may present curated content, as well as the metrics that are especially relevant to these channels.

Site Analytics: A brand’s own website is perhaps the most obvious place to publish curated content. This might be a blog that showcases a mix of original and curated content or it could be a branded web portal.

Email Newsletters: Email is a great way to distribute curated content, because it serves as a push mechanism to get people to keep coming back to your site long after they visited. Popular curated newsletters include those from FierceMarkets and SmartBrief. Email open rates can be misleading (for instance, if someone has images disabled), so focus on these metrics instead.

By Pawan Deshpande, founder and CEO of Curata

Visit the “What’s next blog”  for examples of Site Analytics and E-mail Newsletters

The SuSanA platform and social media extensions

Who is SuSanA?

Each and every one of the Sustainable Sanitation Alliance (SuSanA) 202 partner organisations and 2500 individual members make up the SuSanA community who share a common vision on sustainable sanitation.

An overview of the communication tools on the SuSanA platform

SuSanA platform communication tools

SuSanA forum:





For more detailed information on each of the communication tools have a look here:

Questions about the campaign:

On abstracts, summaries and blurbs

What dfferent types of abstracts and summaries are there and why should every publication have one? Three types and their uses are summarised below. Elements from these abstracts & summaries form the basis of publication announcements, which can be augmented with author quotes, infographics and  related multimedia.

Type Description Use
Indicative abstract Stand-alone description, 100-250 words Verso title page, library databases
Executive summary Structured summary of background (context & significance), methods, findings/outcomes & conclusions In publication before table of contents
Blurb Brief promotional statement (1-2 sentences) Web announcements & press releases

Indicative abstracts

For the IRC WASH Library, Bettie Westerhof produced guidelines for writing indicative abstracts, see

Important is that an indicative abstract should “ be complete in and of itself; that is, it should be able to serve as a stand-alone description which provides a complete picture of the document” with a length of 100-250 words.

“Its purpose is to acquaint users with the subject content of the document and to help them decide whether or not to consult the original document.”

Traditionally indicative abstracts are used in bibliographic databases and on the verso of the title page of books and reports.

Descriptive abstracts, executive summaries, author summaries

Academic publications (journal articles/dissertation) use descriptive abstracts with structured formats, e.g.:

Background, Methods, Results, Conclusions

Objective, Design, Setting, Participants, Interventions, Main outcome measure, Results, Conclusion

Here is a structured format for dissertations:

  • Study background and significance, Methodological components, Findings, Conclusions

Executive summaries are similar to descriptive abstracts but are usually used in project and business reports. Here are some examples guidelines:

PLoS Biology requires author’s to include an Author Summary, a “150-200 word non-technical summary […]to make findings accessible to an audience of both scientists and non-scientists. Ideally aimed to a level of understanding of an undergraduate student, the significance of the work should be presented simply, objectively, and without exaggeration”.

Blurbs & grabs

Blurbs are brief statements, one or two sentences,  about a publication, written to entice readers. Academic publisher PLoS Biology requires writers to include a blurb with their manuscript –

In business proposals the “grab”  has a similar function: “in two or three sentences you should tell the reader why your business is special” (

The blurb or grab is what you would use in a promotional announcement of the publication on your web site or in a press release Video gives users the ability to set up a themed topic, or multiple topics, so they can curate and update themes as content is discovered. Content can be added via a bookmarklet or using a post button on the topic page. It posts to Facebook and Twitter. [Mashable article on curation tools, 06 Jan 2011]

23 Things: Web 2.0 tutorials for librarians

23 things” is a popular learning programme originally designed in 2006 to introduce web 2.0 tools like Flickr, wikis, Facebook etc to librarians.

One of the sites with the 23 Things course modules is that of Vermont’s 23 things bog hosted by the Vermont Department of Libraries.

There is also a blog where more “things” are being added called 23 Web 2.0 Things Challenge.