Content Curation Metrics that Matter

Most content marketers rely on analytics such as page traffic, visitors, and shares – the same metrics they’d use for any other online marketing campaign. Content curation is a little different. It influences third-party content from other sources.

In these two key places (websites and newsletters)  you may present curated content, as well as the metrics that are especially relevant to these channels.

Site Analytics: A brand’s own website is perhaps the most obvious place to publish curated content. This might be a blog that showcases a mix of original and curated content or it could be a branded web portal.

Email Newsletters: Email is a great way to distribute curated content, because it serves as a push mechanism to get people to keep coming back to your site long after they visited. Popular curated newsletters include those from FierceMarkets and SmartBrief. Email open rates can be misleading (for instance, if someone has images disabled), so focus on these metrics instead.

By Pawan Deshpande, founder and CEO of Curata

Visit the “What’s next blog”  for examples of Site Analytics and E-mail Newsletters

Advertisements

Scoop.it Video

Scoop.it gives users the ability to set up a themed topic, or multiple topics, so they can curate and update themes as content is discovered. Content can be added via a bookmarklet or using a post button on the topic page. It posts to Facebook and Twitter. [Mashable article on curation tools, 06 Jan 2011]