Content Curation Metrics that Matter

Most content marketers rely on analytics such as page traffic, visitors, and shares – the same metrics they’d use for any other online marketing campaign. Content curation is a little different. It influences third-party content from other sources.

In these two key places (websites and newsletters)  you may present curated content, as well as the metrics that are especially relevant to these channels.

Site Analytics: A brand’s own website is perhaps the most obvious place to publish curated content. This might be a blog that showcases a mix of original and curated content or it could be a branded web portal.

Email Newsletters: Email is a great way to distribute curated content, because it serves as a push mechanism to get people to keep coming back to your site long after they visited. Popular curated newsletters include those from FierceMarkets and SmartBrief. Email open rates can be misleading (for instance, if someone has images disabled), so focus on these metrics instead.

By Pawan Deshpande, founder and CEO of Curata

Visit the “What’s next blog”  for examples of Site Analytics and E-mail Newsletters

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How is social media shaping academia

“All the disciplines have become more and more specialized and more and more quantitative, making them less and less accessible to the general public,” notes Anne-Marie Slaughter, a former dean of the Woodrow Wilson School at Princeton and now the president of the New America Foundation.

Nick Kristof got a big response this weekend to his appeal for more academic to act   like public intellectuals. In this post you will find more about his worries on Twitter.

Related, the student policy review at Georgetown interviewed me a couple of weeks ago, which you might say helps bolster Kristof’s point. This is my answer to, “What would you say this new era of technology has brought to development economics and academia?”

I think research papers are finding a much wider audience. Let’s say you like to follow stories on women’s empowerment or international development, previously you would’ve had to wait for The Economist to cover an article, or you would’ve had to go out and search for it yourself…

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